How to choose the right estate agent

Choosing the right estate agent is one of the most important decisions you’ll make when selling your home. The agent you choose will impact how quickly you sell, how smoothly the process goes, and even the final sale price.

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Here’s what to consider when picking the right one:

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1. Local Knowledge and Similar Experience

Choose an agent who knows your area inside out — from property values to local demand. Check if they’ve sold properties like yours recently. Experience and local knowledge matters when it comes to knowing how to attract the right buyers.

 

2. Marketing Quality

Ask how your home will be presented:

• Professional photography

• Floor plans

• Listings on major portals (Rightmove, Zoopla)

• Social media promotion

 

A good agent knows that presentation affects price.

 

3. Transparency on Fees

Make sure the fee structure is clear. Are fees fixed or a percentage of the sale price? Are there any extras? The cheapest agent isn’t always the best — value matters more than cost.

 

4. Track Record

Check reviews on Google and Facebook, and ask to see past client testimonials. Do they have a reputation for being responsive, proactive, and results-driven?

 

5. Gut Feeling

Finally, trust your instincts. Do they communicate well? Are they confident without being pushy? Do they feel genuinely invested in getting you the best outcome?

Remember: your agent is your partner in the sale — make sure you pick someone who makes you feel informed, supported, and in control.